Welcome to the pop-up studio of the fashion label: CRUÈL. Founder and designer William Ampofo (b. 1998) has been attached to the museum since becoming artist in residence for our ‘Fashion at Home’ exhibition. Alongside period costumes from the Rijksmuseum collection, the studio offers a glimpse into today’s world of fashion.
The young fashion designers are working on a special collection for the fashion brand and the museum. The young designers drew inspiration from our hidden church and historical costumes to develop the special collection items for CRUÈL and the museum displayed here. Their designs explore aspects of form and provide a contemporary perspective on the way clothing can enable a person to express their identity. How free were we in the past to wear whatever we wanted and how free are we today to dress the way we are?
The project is a collaboration between the ROC van Amsterdam, CRUÈL and Museum Our Lord in the Attic. It contributes to the practical experiences of MBO students who have difficulty finding internships due to the corona crisis.